Brand Introduction
Founded in 1999, Hotata is a brand of Guangdong Hotata Technology Group Co., Ltd., which was listed on the main board of Shanghai A-share in 2017 (stock code: 603848), and is a smart home enterprise integrating R&D, production and sales, and service. With 56,000 m² of modern intelligent production workshops and office space, 2,800 m² of cutting-edge R&D laboratories, nearly 1,500 employees, and more than 1,400 national patented technologies, Hotata is the designated supplier of the China Pavilion of Expo 2020 Dubai and the official designated supplier of Asian Games Hangzhou 2022.
The five indicators of brand recognition rate, brand purchase rate, brand satisfaction, brand recommendation and brand market share of Hotata rank first in the industry, and have been selected as one of the top 500 Chinese brands for 9 consecutive years. The brand value of Hotata is 22.809 billion yuan, and it is the top brand in China's drying industry. As of now, Hotata Group has reached strategic cooperation with top 100 developers, including Poly, Vanke, Country Garden, China Overseas, Longfor and Greenland, which cover more than 1,000 projects in more than 100 cities in China.
So far, Hotata has gone through four stages of development. First of all, from 1999 to 2005, the production of drying products was started, and the first brand of drying products was created. Subsequently, from 2005 to 2009, the brand began a period of rapid development, significantly expanding market awareness. Thereafter, from 2009 to 2016, the brand successfully established its leadership position. From 2016 to the present, Hotata has speeded up its development, started multi-category and multi- circuit development, and stepped into a new stage of development in the field of smart home.
Hotata has been deeply engaged in the field of smart home represented by whole-house fabric intelligent care for more than 20 years, taking technology and innovation, humanistic care and user experience as the development direction, basing on people's high-level and multi-dimensional needs, focusing on the spiritual experience of people in intelligent home scenes and the emotional value brought by intelligent products, and is committed to creating a smart home space full of "humanistic care" for users through "world precision manufacturing" products.
Hotata adheres to the corporate vision of "becoming the world's leading smart home enterprise " and the core values of "customer-oriented, continuous innovation, co-creation and sharing", practices the three core strategies of core product leadership, omni-channel/full-regional coverage and innovative services, and lays out business segments such as whole-house fabric intelligent care, intelligent care, and intelligent light sensing, and strives to develop the intelligent home industry.
